Calculate ROI

With the ROI calculation tool , you can quickly determine how profitable an investment is. ROI stands for Return on Investment and shows how much profit or loss you make relative to the invested amount.

This calculation is widely used in marketing campaigns, investments in equipment, software, personnel, and projects.

What is ROI?

ROI is a percentage that indicates how much return you achieve on an investment.

Formula: ROI (%) = ((Revenue − Investment) ÷ Investment) × 100

Why calculating ROI is important

• comparing investments
• evaluating marketing campaigns
• substantiating decisions
• optimizing budgets

A positive ROI means profit, a negative ROI means loss.

Practical example

• Investment: €1,000
• Revenue: €1,300
• Profit: €300
• ROI: 30%

Who is this tool suitable for?

• entrepreneurs
• marketers
• self-employed
• investors
• project managers

Frequently Asked Questions

Is ROI the same as profit? No, profit is an amount; ROI is a percentage.

Do I need to include VAT? Usually not, unless you cannot reclaim VAT.

What is a good ROI? That depends on risk and industry, but >10% is often considered good.