Calculate Purchasing vs. Sales

Easily calculate the selling price, profit, and margin based on the purchase price. Handy calculator for entrepreneurs, webshops, and businesses.

With this purchase vs. sales calculator, you can quickly calculate how much profit you make on a product. Enter the purchase price and sales price , and the tool automatically calculates the profit, margin, and markup percentage.

This calculation is often used by entrepreneurs, webshops, retailers, and freelancers to determine how much profit a product generates.

What is the difference between margin and markup?

Two percentages are often used in sales calculations:

Margin The margin is the percentage of profit relative to the selling price.

margin = (profit / selling price) × 100

Markup percentage The markup percentage is the profit relative to the purchase price.

markup = (profit / purchase price) × 100


Example purchasing vs. selling

Purchase price:

€10

Selling price:

€15

Calculation:

  • profit = €5
  • margin = 33.33%
  • storage = 50%

When do you use this calculation?

This calculation is often used for:

  • webshops
  • retail and shops
  • hospitality
  • wholesale
  • freelancers and entrepreneurs